Basile Fournier Studio is a creative practice developing high-end narratives in the realms of fashion, art, and luxury. The studio operates through technological means, experimenting with contemporary techniques to shape visual stories that explore various layers of perception. Each project seeks to navigate the interplay of virtual and real, focusing on engineering unique visual ecosystems.
Slam Jam
2020
A dream of counter-culture revolution. Introducing Slam Jam’s (Un)corporate Broadcast conceived along with Ill-Studio and SlamJam. (Un)corporate Uniforms is a global expression–and ongoing research project–with the aim to understand and help define the concept of uniform. The distinctive clothing is intended to be worn by members of the same group, in order to unite and stand out among others. Creative Direction by Ill-Studio.
Images, Culture
Strick
2024
Art Direction for the rapper Strick's new album All Time High. A creative journey through archives and experimentations, expressed through an intricate balance of abstract forms and layered compositions. The visual narrative echoes the sonic energy of the project, imbued with a sense of contrast, light and shadow, ascent and reflection. Designed to resonate with the raw intensity and personal story behind this album, it reflects the ups and downs, wins and losses—a testament to perseverance and the unwavering drive to evolve.
Images, Music
Marine Serre
2020
Poster design, film credits, invitation design and interactive online platform created for the last film of Marine Serre called Amor Fati.
Interfaces, Fashion
Chanel
2024
Art Direction and Graphic Assets for a Chanel campaign. Visible in every airports around the world.
Signs, Luxury
Marine Serre
2021
CORE is a book designed for Marine Serre presenting archives of Marine’s previous collections and introducing the new F/W21 show looks. 144 Pages I 220x295 mm I 1500 Copies
Objects, Fashion
Dischi
2024
Global Art direction, Graphic System and Image making for Dishci, a Techno Label founded by Jennifer Cardini.
Images, Music
Chanel
2022
Image Campaign for Chanel, exploring the idea of a boarding pass to the moon.
Images, Luxury
Marine Serre
2022
Global visual identity, art direction and graphic design for the FW22 show and exhibition of Marine Serre called Hard Drive at Lafayette Anticipations in Paris.
Objects, Fashion
Demon
2026
This image series explores HONO through a controlled visual process. It develops a visual language built on contrast, mass and absence, opacity and erosion, surface and depth, where the shoe shifts between object and landscape. Horizon. Onyx. Nerve. Overground. HONO introduces a new family within the Demon product universe. Suspended between performance and expression, the form is designed to move across changing terrain while maintaining a strong presence above ground level. The series extends Demon’s visual territory, approaching technical footwear as a geological and graphic element rather than a product alone.
Images, Fashion
Gucci
2023
Art direction and poster series for Gucci, developed for 70 Years of an Icon: The Horsebit Loafer, presented at Spazio Maiocchi in Milan in 2023. The visual system draws on equestrian references and heritage codes, reinterpreted through a graphic language that balances structure, repetition, and contrast. The posters function as both communication tools and visual fragments, extending the exhibition’s narrative across different formats and surfaces. Curated by Alessio Ascari, the exhibition brings together a selection of artists and designers around the Horsebit, exploring its history and cultural resonance within a contemporary context.
Editorial
2018
How to become (almost) Invisible (on) Internet is a practical manual to make you almost completely anonymous and invisible online with 21 simple actions.
Objects, Technology
Something Edited
2023
The series explores the notion of beauty and desire in a hypermediatized world shaped by advanced technology.
Images, Culture
2025
A closer look at a few pages of my book Index, captured through a series of stills revealing its materiality and details. Index holds the evolution of my creative practice, developing high-end narratives across fashion, art, and luxury. Through technology and contemporary techniques, I have explored how visual stories shift between the virtual and the real, building systems that are both precise and emotional. The book gathers fragments from this journey: Images, Objects, and Visual Systems. These pages hold space for what often escapes description: in-between moments, instinctive gestures, and the quiet unfolding of process. Built slowly, image by image, thought by thought, Index marks a pause, before what comes next begins.
Objects, Culture
Off-White™
2023
Off-White™ “Lunar Delivery” (2023) — a speculative drop disguised as a logistics interface. A single-page “shipment” experience where tracking becomes narrative: countdowns, status codes, warehouse fragments, and glitched product IDs orbit around the same question — when does something arrive, and what does it mean to wait for it? Built with Basile Fournier as a fast, low-tech / high-attitude website experiment: blunt typography, utilitarian UI, tiny micro-animations, and an almost deadpan luxury tone — like FedEx as a fashion editorial. The site treats delivery as performance, turning commerce language into fiction, and friction into atmosphere.
Objects, Fashion
Strick
2026
Creative Direction and special record cover for Machine On, a new album by Strick Conceived as a physical object combining vinyl records and printed inserts, the edition unfolds through layered imagery and large-format visuals. The images move between presence and disappearance, echoing the tension between machine, energy, and aura.
Images, Music
Nike
2019
Selection of posters and different layouts / proposals for The Nike Space Capsule campaign Referencing China’s first human spaceflight mission that took place in 2003, the Shenzhou 5. Made for the release of a pack containing three new Nike pairs.
Signs, Fashion
Village PM
2026
Art direction for the SS26 campaign of Village PM, a Paris-based footwear brand rooted in skate culture. Built around the idea of the frame as an active element, the images focus on composition and control. The shoe interacts directly with the edges of the image, creating tension through cropping, positioning, and negative space.
Images, Fashion
Wired Magazine
2023
Image Series for Wired Magazine. The images illustrate an article that studied TSMC Microchips, the mysterious Taiwanese company at the center of the global industry.
Images, Technology
Chanel
2026
A short film developed for the broadcast of The Boat Race, a historic rowing competition between Oxford and Cambridge, held annually on the River Thames in London and sponsored by @chanelofficial. The motion idents are conceived as a structured visual system built on rhythm and sequencing around the Chanel J12 watch, unfolding through a controlled progression of images, cuts and graphic elements that express time and movement. Repetition, tension, release, each sequence operating as a unit within a larger temporal structure. The visual approach remains minimal and precise, with movement constructed through framing and timing, maintaining a constant balance between restraint and intensity.
Images, Fashion
2021
Signs, Culture
